“American Mint denies that the "X-out” phrase is similar to a pre-checked sign-up box. Further, the BBB explained the concern that the procedure seemed similar to a pre-checked sign-up box and strongly urged and recommended the changes noted above, the company countered with the following statement: The information in a smaller font indicates consumers are automatically enrolling into a subscription plan for future merchandise, if they do not cross out the “Satisfaction Guarantee” box.īased on the pattern, type, and number of complaints against the company, the BBB advised that the best approach to stopping these types of issues would be to clearly and conspicuously notify consumers that they are joining a collector’s service plan to include subsequent shipments of similar merchandise by having a separate area on the order where consumers would need to affirmatively initial or check a section that clearly spells out the information that they agree to receive additional items. More specifically, the company’s sales methods in its print and website advertisements demonstrate a pattern of complaints in which the terms and conditions confuse consumers by using a bold heading containing “Satisfaction Guarantee,” which appears to obscure important information and is written in a significantly smaller font. The BBB initiated an investigation into the business due to concerns revealed through its complaint history with the BBB stating a failure to clearly disclose the material terms and conditions of its negative option feature.
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